Is there any financial company not trying to humanize finance these days? Brighthouse Financial needed to find a way to stand out from a sea of sameness. Their solution? We created a quarterly guide and tasked Noma Bar to create the artwork for the most important spreads (his work carries double meanings that are not immediately apparent.) By combining intriguing artwork with useable information, RiAs looked forward to receiving their monthly journal. Not many other financial companies can say that—unless they’re fibbing.
