After creating our B2B branding and marketing campaign for advisors, it was time to use the content we had gathered to target investors. Using stories from real advisors, we set out to educate people on what differentiates Registered Investment Advisors from all other financial advisors. Given the compelling and heartfelt stories we collected, the copy practically wrote itself.
When the client couldn't decide on one campaign, they chose two.
We created an educational video to help investors understand what differentiates an RIA from all other financial advisors.
Of course, a new campaign just wouldn't be complete without a manifesto.