The perception of the financial industry was even lower than that of chemical companies! So we set out to change this negative perception by generating a new conversation about what it means to be a financial advisor. Through an integrated marketing campaign that centered on humanizing advisors through storytelling, The Human Finance Project enabled financial advisors to show the positive impact they have on individuals in both their professional and personal lives.

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Introduction Spread

Introduction Spread

Mobile

Mobile

Website

Website

Brand Ads After Launch

Brand Ads After Launch